Marketing Misfit is an Integrated Marketing company
We understand that without every element of your business sending the same message to your prospective customers; your goods, services and ideas won't create a rewarding exchange in today's competitive environment.
But how do you know what your message is?
Who is spruiking your message?
Why would anyone listen?
Marketing Misfit focuses on what it knows
We focus on what we are good at; integrated marketing strategies. And of course the research and data collection that goes with it. Why promote your business when you don't even know what you're promoting? Who is listening? Where do they listen? Not knowing this information is like stuffing your mattress with money and setting it alight.
We don’t pretend to do everything, instead we allow our partners to provide services such as graphic design, website development and print. After all, that’s what they do best.
It's kind of like trying to service your own Learjet, do you want to spend all you time and profits on something you aren't an expert in?
The Marketing Misfit difference; genuine Marketers
Marketing is more than designing artwork or advertising a product; it involves identifying customer needs and developing and managing products, services and behaviours that satisfy those needs.
Many freelance media or consulting marketers may have an understanding of advertising and brand identity however this is the definition of advertising, not marketing. Advertising does not provide the information needed to create value for consumers. Without the correct intelligence, how does an advertising proposal define and satisfy your customers needs? How does it create value? And how does your advertising investment contribute to your profitability? Are you achieving a return for your investment? Are you being provided with proof of this return?