“Every project we have embarked on, with Matthew’s guidance, has turned out better then originally conceived. His wealth of knowledge has proven a strong asset and his ability to visualise opportunities to help meet a budget or enhance an item is second to none.” Joshua Kemp, Crest Electronics.
23 Oct 2012 10:54 PMIf they stink, throw them back!Some customers are just plain hard to deal with. They are rude and suck valuable resources from the business. If you find yourself dealing with these people, throw them back! Focus your energies on building and maintaining strong relationships with people who respect you.More...Matthew GislerMarketing Misfitadmin@marketingmisfit.comwww.marketingmisfit.com
18 Oct 2012 8:59 PMWanted: A LumberjackCan’t see the forest for the trees? Ever felt like you no longer know what to focus on? Your business has grown and now, almost without warning, there are so many balls in the air that you’re not sure which one to catch?More...Matthew GislerMarketing Misfitadmin@marketingmisfit.comwww.marketingmisfit.com
Marketing Misfit is an Integrated Marketing company
We understand that without every element of your business sending the same message to your prospective customers; your goods, services and ideas won't create a rewarding exchange in today's competitive environment.
But how do you know what your message is?
Who is spruiking your message?
Why would anyone listen?
Marketing Misfit focuses on what it knows
We focus on what we are good at; integrated marketing strategies. And of course the research and data collection that goes with it. Why promote your business when you don't even know what you're promoting? Who is listening? Where do they listen? Not knowing this information is like stuffing your mattress with money and setting it alight.
We don’t pretend to do everything, instead we allow our partners to provide services such as graphic design, website development and print. After all, that’s what they do best.
It's kind of like trying to service your own Learjet, do you want to spend all you time and profits on something you aren't an expert in?
The Marketing Misfit difference; genuine Marketers
Marketing is more than designing artwork or advertising a product; it involves identifying customer needs and developing and managing products, services and behaviours that satisfy those needs.
Many freelance media or consulting marketers may have an understanding of advertising and brand identity however this is the definition of advertising, not marketing. Advertising does not provide the information needed to create value for consumers. Without the correct intelligence, how does an advertising proposal define and satisfy your customers needs? How does it create value? And how does your advertising investment contribute to your profitability? Are you achieving a return for your investment? Are you being provided with proof of this return?
Marketing Misfit understands business and the consumer
Misfit knows its strengths; providing marketing intelligence, reporting the data and translating information into easy to implement strategies providing short and long-term results.