Misfit Services

Market Research

Market research is perhaps the most important of all marketing disciplines. Without the correct design, collection and interpretation of information any reporting and perceived advantages of marketing opportunities are lost. Marketing Misfit systematically gathers information not currently available to you, the decision maker, on customer needs and desires, opportunities, changing customer attitudes, behaviours and purchasing patterns.

Marketing Strategy, Planning and Decision Making

Determining how to use your resources and organisational abilities to maximise a return on marketing investment is the Marketing Misfit core attribute. Defining the ‘big picture’ by understanding or establishing your organisational mission, formulating goals and marketing objectives and integrating communications to satisfy your customer needs is the essence of Marketing Misfit strategic planning.

Integrated Marketing Communications

Integrated marketing communications is the coordination of efforts to ensure consumers receive consistent information with maximum persuasive impact. Due to the changing environment of promotion, Marketing Misfit takes advantage of traditional methods and more precisely targeted tools such as;

• Mass media
• Print media
• Social media
• Personal interest media
• Online marketing
• Database marketing
• Outdoor media
• Point of sale and display
• Public relations
• Direct mail
• Personal selling
• Social Marketing

Social Marketing is the application of marketing knowledge, concepts and techniques to enhance social as well as economic wellbeing. By analysing the social consequence of traditional marketing policies, decisions and activities Marketing Misfit can utilise the key concepts of Social Marketing to change community behaviours.

Marketing Performance Metrics and Marketing Audit

Marketing performance provides insight into how effective an organisation is in the market. Unlike inward focused financial performance metrics, which are commonly used in accounting fields to report profits, costs and assets, marketing performance metrics are external and directly related to future profitability.

Marketing Misfit uses market performance metric elements, market metrics, customer metrics, competitiveness metrics and marketing profitability metrics, to verify successful market strategies and therefore increase your profitability.

Marketing Coaching

Many business owners or managers can identify their clients however feel confused or frustrated not knowing how to maximise their already precious time. Many need to smooth out the peaks and troughs in their sales cycles to provide more certainty to their cash flow, or perhaps owners and managers may have a new marketing idea but are unsure how to evaluate the costs or what direction to take. Whatever the reason, Marketing Misfit can work with you to help execute effective strategies with a minimum of fuss. Knowing what not to do can be as valuable as knowing what to do.